Introduction
In the age of the internet, many website owners and digital marketing managers often place a lot of emphasis on integrated marketing strategy for your brand. Nowadays, a website is no longer a tool for brand visibility. Apart from that, it is a great tool to drive user engagement. If you have a well-defined website, then it can significantly improve the outcome of online campaigns. Your business may belong to any vertical, but an updated and aesthetically pleasing website can greatly enhance customer acquisition. Besides, it can vastly improve conversion rates. Benefits of quality web design As you all will know, the goal of any business or corporate website is to increase sales. A well-designed website does not just support sales but also helps sustain your brand in the long run. A well-designed website helps you track online customer behaviour and even plan social media campaigns. It also helps you build and sustain brand credibility. Your website also affects your digital marketing strategy. Besides creating a good first impression your website also attracts the right customers for your products or services. Nevertheless, based on your website, your audience gets a chance to judge your brand. A clean website with the right fonts, graphics, and call to action buttons will also help you grab the users’ attention. They will remember your website and also return to your website for more purchases. Web design and SEO A good web design also complements your website SEO strategy. With the help of the right keyword placement, loading speed, internal linking, and other SEO strategies and techniques, you enable your website to rank higher in the SERPs. With better SEO strategies, your website has a better chance of being crawled on search engine pages and obtaining better visibility. Website design and digital marketing Optimal digital marketing practices for your website mean that outdated information, poor redirects, unresponsive pages and other such mistakes are a big no-no. This means that good web design and optimal digital marketing practices go hand in hand. No customer will be willing to invest in a company that has a broken website. Not only does a good web design help you obtain an edge over your customers but also helps create a consistent brand image. A good digital marketing agency will use the following checklist to ensure that you are going right on the digital marketing track.
Conclusion: If your website design is inadequate, then chances are your digital marketing strategy will be thoroughly insufficient too. The longer you take to rectify your website design mistakes, the longer your digital marketing strategy will be out of sync and you will lose out on potential customers. Why not hire the right digital marketing agency to get your website in order today!
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These days, Codeigniter is a widely used PHP framework for building top-end websites, web applications, and e-commerce stores. Those professionals who have just started their online business can rely on Codeigniter and Codeigniter web development services to take advantage of the best features of this platform for their enterprise. This is precisely why the leading ecommerce and software development company NCode Technologies Inc., (www.ncodetechnologies.com), which is based in Ahmedabad, India has launched Codeigniter web development services for clients all over the globe.
“Clients will appreciate that Codeigniter is simple and easy to learn. Codeigniter developers can easily pick up the framework and obtain proficiency in it. There are plenty of resources and documentation that developers can refer to learn this versatile framework. With Codeigniter, clients can create a website that exactly matches their business requirements,” says a company spokesperson. Codeigniter can also be used for developing multi-functional ecommerce websites. With Codeigniter, Developers need not be confined by restrictive coding rules. They have the flexibility to utilize their coding conventions to create customized websites that meet the clients’ business requirements. Besides, Codeigniter is very robust and also has several features to enhance website protection to a significant degree. The robust security features of Codeigniter such as cookie encryption and decryption allow for better website security. Besides, Codeigniter does not need installation to run, which is why it is considered ideal for business websites. Also, it features an easy error handling technique to simplify error handling tasks. Thus, developers can resolve errors with greater speed and accuracy. About NCode Technologies As a leading ecommerce and software development company located in Ahmedabad, India, NCode Technologies Inc. utilizes a constructive approach based on strong technological competence and domain expertise. The company delivers scalable solutions for B2B and B2C core ecommerce websites. NCode Technologies has hired expert software developers to provide core technical expertise to its prospective and existing clients. NCodeTechnologies always believes that customer is king and so it never fails to serve its clients with the best of its abilities. For more information, please visit the website www.ncodetechnologies.com SaaS stands for software as a service and can be related to software on demand and cloud computing. SaaS is a delivery model that deals with on-demand software, where software is licensed on a subscription basis and hosted centrally. Typically, SaaS can be accessed using a thin client with the help of a web browser. Today, all leading enterprise software companies have started offering SaaS as part of their strategy.
Using the SaaS development model, software vendors work closely with their counterparts and fulfil their requirements. SaaS processes deliver the required information efficiently and help easily configure overall marketing and selling processes. SaaS also helps acquire business intelligence. It also helps companies obtain more value from the information provided. SaaS helps in better decision making and monitoring metrics centrally, thereby helping decision makers assess competition and implement competitive strategies. Currently, the majority of C-level executives feel that SaaS is the area that needs the most attention in their corporate IT budgets. The drive for SaaS is seen as a factor that will boost efficiencies and reduce costs. SaaS products are steadily gaining acceptance in the global markets. Currently, SaaS development market could grow to around USD 60.36 billion by 2023. SaaS development and related products help reduce the complexities of running a business. These help free up vital business resources and focus on more business-critical functions. By further employing accelerated software deployment models, the best revenue generation streams can be harnessed and utilized for the progress of the organization. As a SaaS development company, we at NCode Technologies can exceed your highest expectations. We can help you right from revenue generation to the final release of the SaaS product, we can help you generate revenue and earn recurring profits. So, if you need SaaS development for your company or organization, do not hesitate to give us a shout. We will be glad to help! If you are an ecommerce merchant still running your ecommerce store on Magento 1, then your store could be at significant risk. This is because Magento officially ended support for Magento 1 in June 2020. Let us understand what you stand to lose because you still want to run your ecommerce store on Magento 1:
Magento has stopped producing security patches for Magento 1. This means your store will be low on security and become more vulnerable to attacks. You store is now more vulnerable to external risks such as Trojans, viruses, hackers, and malware.
Your competitive edge is now at risk as no new features are being added to Magento 1. You stand to lose out on responsive web site features and all the cool stuff that has been added to Magento 2.
All the innovation and happening things are being added to Magento 2. You stand the risk of losing out and remaining uninformed. You could find yourself lagging behind in the ecommerce industry and lose out on sales just because you run redundant software.
Magento 1 will increasingly become vulnerable to data security breaches and data hackers as the code grows older. The older the software grows the more known its loopholes and security lapses become to hackers and data thieves.
Magento 2 users will enjoy more privileges and liberties than those running Magento 1 as most of the improvements are being directed at Magento 2. Why risk running unsupported software. We recommend that you migrate to Magento 2 as fast as possible if you haven’t already done so. Give us a shout at NCodeTechnologies (www.ncodtechnologies.com) and we’ll be glad to help! What is IoT?
A platform that connects computing devices such as machines and objects so that humans can interact with them is called the Internet of Things or IoT. The IoT platform consists of smart sensors that communicate through the cloud with the help of internet connectivity. The world of IoT has unlimited potential. It could range from cars messaging humans that their drivers have exceeded speed limits to refrigerators messaging their owners that the refrigerator has run out of ice. This has opened up the doors for IoT mobile app development in a great way. Advantages of IoT Speed: Today, people have very little spare time on their hands. They are in a mad rush to reach somewhere. IoT helps people retrieve information about their devices and other crucial infrastructure with convenience and ease. IoT offers faster efficiency and better designed products and devices that help humans interact with machines in a much better and intelligent way. Flexible Monitoring: IoT opens up the doors to flexible monitoring like never before. IoT enables machines to send information and notifications like they are out of paper or they require maintenance and much more. IoT translates into real-time savings when associated with machine failure. IoT can enable machines to track details like stock, new orders and other scarce resources. All this can be accomplished without human intervention. Sustains Automation: Automation is the new kid on the block. Everyone is talking about automation as if there were no tomorrow. Right from start-ups to large industries, every organization is keen to adopt automation. IoT is all about converting machines into smart objects. It helps in reduced trouble shooting, maximized uptime and increased output. Conclusion: IoT mobile app development is the next sunshine business. Let us know how we can help you build your next mobile app or IoT mobile app. We will be glad to help! In today’s fast-paced global economy, the accompanying digitization has led to the exponential growth of business related data. At a certain stage, these data sets become too large to be analyzed manually with the help of conventional software tools. Therefore, this new challenge in the software industry has given rise to big data science.
This science has changed the course of how business is conducted and how business related services are delivered to the target audience. With the help of big data, data-driven decisions and forecasts can be made with great speed and accuracy. With the help of custom software development, we can leverage big data analytics and help business improve customer relationships, improve on performance by their employees and even cut back on costs as well. With the help of big data analytics, enterprises and organizations can help identify new opportunities through the understanding of customer behaviour. Custom software solutions can be built in accordance with the intricacies of your business and such solutions can help in understanding complex data involving customer behaviour and new opportunity development. With the help of software systems that work with big data, enterprises can track information related to customer behaviour. Enterprises use this behaviour for planning new businesses and reinforce your brand strategy. With the help of big data apps, enterprises can analyse social media posts and help them understand what customers really prefer and what causes dissatisfaction in their case. Also analytics software can be used for parsing huge amounts of data and spotting unusual patterns in them. These can point out the specific conditions that impact them in business and minimize any damage or harm as far as possible. Thus, big data analytics can benefit a company or enterprise in various ways. This can increase sales, enhance customer satisfaction and improve team management. Custom software development can leverage big data and help organizations reap the advantages that big data brings. Thus, custom software development can be an excellent option for your enterprise or organization in order to ensure that you leverage big data to the maximum to solve business-critical problems. You too go for custom software development for your organization in order to leverage the benefits of big data. Contact us at NCode Technologies Inc. (www.ncodetechnologies.com) for more information! These days, cross-platform development has become an excellent alternative to native mobile apps. With cross-platform, you significantly reduce costs since developers need to just write one set of code for multiple platforms. Native apps require a separated code base and different technologies for each targeted operating system. As a result, this approach results in an overall cost of mobile app development. Nevertheless, cross-platform has its limitations and it can’t be called as a ‘one-size-fits-all’ solution. Let us take a look at the pros and cons of cross-platform mobile app development here:
The pros of Cross-platform app development:
The Cons of Cross-platform Development There are certain shortcomings despite the cost and time efficiency factor witnessed in cross-platform development. Let us study them here:
Conclusion Not every app can be build with the help of a cross-platform solution. In such cases, it is recommended that you stick with native app development. Nevertheless, it is essential that you consider cross-platform development too as it reduces costs and development times significantly. It you require cross-platform development for any of your development projects, we will be happy to help. Do drop us a line or contact us right away! Software development is a complex process that requires a plethora of actions by a team of developers and other members. Once the software is developed, work does not stop there. Now comes the time for software maintenance. This process is as equally important as the development process. Let’s discuss software maintenance in detail.
Let’s suppose you have implemented custom software in your business. You should understand that you will need to implement a software maintenance plan for this custom software. Generally speaking, software maintenance covers aspects like improvement, optimization, resolution of defects, and other such issues after the software has been launched. This process is long lasting and almost continuous after the software has been launched. It can take several years to develop software, but the software maintenance aspect is equally long. There can be many ways through which software maintenance can be performed. Each of the methods has its own specifics. Adaptive Maintenance The adaptive maintenance technique does not affect the functioning of the software. Hence, users may not even notice that something has changed. This type of technique is used in environments that are dynamically changing—in business or technical environments that focus on the infrastructure of a software. Perfective Maintenance Unlike the adaptive technique, the functionality of the software is affected by perfective maintenance. Besides changing the look and feel, perfective maintenance also changes the way the software works. Preventive Maintenance This type of maintenance takes care of any vulnerability that may happen in the future. Such maintenance takes care that additional rework is not required due to inherent defects in the software that could entail additional expenses. Corrective Maintenance This type of maintenance is useful in fixing bugs and other issues that have been detected in the software. The focus is on improving functionality and eliminating obsolete modules and features. Conclusion Thus, software maintenance is a very useful and important process that is aimed at sustaining the software. If you are in need of custom software development services or software maintenance services, then don’t hesitate to contact us. We can take care of your project needs in accordance with your requirements! In today’s competitive scenario, software development is of crucial importance to any organization that wants to be at the forefront in today’s world of technology. The vital question that every organization faces is whether to develop software in-house or outsource its software development activities. In case you decide to take an informed decision to outsource your software development, it becomes essential to weigh all the options before you can make the right choice. This checklist provides the right information so that you can take the right decision.
1. Define your goals and objectives: Handling your software development project is not every offshore development company’s cup of tea. Therefore, it is essential that you define your goals to make your search easier. Once you have defined your goals, your search for a software development company becomes easier. If your objectives are not clear, then this can lead to choosing a wrong offshore software development company for your job. This company may be incompetent or may just be a wrong fit for your organization. 2. Decide your budget: Every offshore software development company is different. While some offer packages, some charge on an hourly basis. Therefore, you should have your budget defined at the outset. Look out for only those companies that can complete your software development project within your budget. Many businesses choose the cheapest solution for financial reasons. However, that proves to be a fallacy in many cases. In the software development sector, although price is not the only deciding factor, but more often than never, you get what you paid for. 3. Research your preferred software development company: Different companies have different strengths and weaknesses. Sometimes, if they excel in web development then software development isn’t just their forte. You can easily check the track record of the company by visiting their website and getting a feel of it. Don’t forget to look at the other parameters such as case studies, testimonials, projects completed, team profile, and others. Also, never hand over the project to an offshore development company unless you are pretty sure the company is competent enough to take up your project. 4. Set realistic expectations: Often, overambitious businesses go overboard with their expectations. Therefore, it’s extremely essential that you set your realistic expectations for your project. The milestones you set for your company should be achievable. In no circumstances should you set unrealistic deadlines since the quality of work will suffer. Ultimately your project will miss the deadlines or face an uncertain future. Your team could feel de-motivated and could face low morale in the future. 5. Stay in communication always: You should always keep in mind that outsourcing your project to another agency or company does not absolve you of any liability. You always need to keep in touch with the outsourcing company to keep a tab on your project. Check the project progress continuously. Ensure the code is written well. Even if you have to work across different time zones, ensure clear communication and collaboration with the development agency. You can use digital tools like Zoom, Google Meet and Microsoft Teams to ensure communication and keep a track on the progress of your project. 6. Ensure that your project undergoes all QA processes Most software companies have strong QA and testing support and protocols. They do not shy away from QA and testing their projects and even then stay within their development budget. Ensure that you don’t skip this step or else you could face a huge integrity problem later. Neglecting QA especially when you are going for outsourcing software development is a major cardinal sin. 7. Ensure that you have a dedicated project manager A project manager is someone who looks dedicatedly after your outsourcing project. He or she is given sole responsibility of looking after your project. This way, it becomes easier for you to keep tab on project developments and progress. You get timely reports and can easily communicate with the team on a regular basis through your project manager. Conclusion Global boundaries are shrinking and software outsourcing services has become a common practice these days. In this way your small or medium sized company stands to gain immensely from this move. Being proactive and technically educated helps you to select the right team and professionals. Let’s hope your outsourcing experience remains delightful and a success. Angular is a top mobile app development framework presently. Since the introduction of React, the attention in the market has been directed towards this framework. Thus, many people have been questioning the continuity of Angular given the increasing popularity of React. However, coming down to the nitty-gritty of both the frameworks, the problem begins here.
React isn’t a complete frontend people do not realize that React isn’t a complete frontend system. It is just one library that is used to quickly scale a smaller app into a larger compartmentalized and component based system. Although Facebook uses React and this tendency is largely touted as the success of React, it is just a tiny drop in the ocean of technologies that Facebook employs. After all, it is just a JavaScript UI library. On the other hand, Angular is a collection of libraries that works together as a cohesive unit. Although React rise has been phenomenal, Angular continues to be supported by another tech giant—Google. Angular is more steady Although React is indisputably easy to pick up and is popular among newbie developers, Angular requires a bit more heavy lifting and learning. It borrows concepts and ideologies from Java, which is a predominantly backend technology that dominates Google’s code infrastructure. However, Facebook is PHP based and includes a lot of component framework from this language. The tendency of start-ups Although both React and Angular are popular among the developer community, start-ups particularly have a tendency to lean more towards React because they want the lowest overheads possible. However, with a lower barrier to entry, most start-ups miss the point that with an easier barrier to entry, the quality suffers. But as more and more developers become experienced, Angular becomes a preference as there is a clearly enforced structure here. Conclusion Thus, in case you want speed of development, then React is probably the best bet. However, if you want robustness, then go for Angular, although there would be some learning curve required. Certainly Angular is not dying. It’s just that the attention has been diverted towards React, albeit for just a short time. While React may be getting a higher share in the demand pie, Angular is still going steady despite React’s rise in popularity. |
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November 2020
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