Blogging helps in boosting SEO of any website. Blog posts require skills. Writing creative blog posts require time and they are time-consuming but it's worth it, as blog posts help you rank better on Google search engines. Blogs are really important for any website. The recent study shows that almost 60% of the business sites have blogs. By having new, relevant and original content and performing basic blog post optimization you can take advantage of many blogging benefits. Blog posts that use many blogging strategies can give you more opportunities to rank higher in search engines. The blogs should be readable, easy to understand as well as SEO friendly. The truth is that many bloggers fail to take advantage of the magnificent marketing potential for their blogs. If you have a website, how do you optimize your blog posts to make them search friendly? In this blog, we will discuss how you can do that. Here are some of the search engine optimization tips that will your blog to get noticed. Let's discuss them- 1. Research before writing Before you begin writing, keyword research is essential for on-page optimization. There are a variety of tools and techniques for finding relatable keywords for your blog posts. These keywords should be relevant and relatable. There are four places where you should try to include your keywords: title tag, header, and body, URL and meta description. There are great tools that allow you to find keywords related to your topic. This also helps you in writing better content and the more research you do, better your writing will be and the more researched blog you will be able to write. 2. Make sure your blog is mobile-friendly As we know there are more smartphone users than laptop or PC users. For all the searches done on mobile, Google comes up with search results that are mobile friendly. Thus, Google heavily favors mobile-friendly sites and this is the reason why everyone's working towards having mobile-friendly websites that work well on all the platforms such as phones, laptops, PC, tabs etc.also a site must be responsive. Having a responsive design will help the websites to allow the blog posts to have just one URL instead of two. Thus, having a mobile-friendly blog will help Google more easily recognize your post's value and it will be ranked accordingly. 3. Optimize your images' alt tags Blogs will become boring without images and hence, images make a blog more interesting and attractive. You should include images that help explain your content. But just images aren't enough. Images must also have alt tags too. Alt tags also give a better user experience. Alt tags are important because it is because of them that the users will be able to know what the image is all about. Search engines can't recognize the images but the images with the alt tags help search engine to identify the image subject. Having alt tags for the images help those images rank higher in Google images results. Technically alt tags is an attribute that can be added to an image tag in HTML. So we can say putting the right alt tags helps you in getting recognized in the search engines. 4. Add Content Regularly Regularly adding a new blog to your websites lets Google search engine know that your site is active and alive. Being active and updated is important because if a website is not active, Google will crawl it less and this might affect your site's ranking in the search engines. Just don't post it for the sake of posting but make sure you post high-quality content which is informative, understandable, well written and readable. 5. The URL structure The URL structure of your web pages helps the users to understand the structure of your website and the content that the users will see. Web page URL should be easier to understand for the users and users should be able to understand the content of the page. URL structure helps as a categorization system for readers, letting search engines know where they are on the website and how to access new site pages. Thus, the URL structure of your website helps the visitors to understand the structure of your site. 6. Use social media for a wider reach of blog posts Social media applications such as Facebook, Twitter, Instagram, etc or other social media sites help you create connections with a lot of people. It's a great idea to promote your blog posts on such social media apps to get more web exposure. People also tend to share the blog posts posted on such applications and thus it reaches to a wider audience. It is hence beneficial for any website to use social media for a wider reach of their blogs. Conclusion We know that this is not enough. There are many more tips as well but we included the ones we think are the best and most beneficial SEO tips for any business. By following these simple SEO tips, you can encourage higher ranking in search engines, increased traffic and ultimately more sales conversions. Follow this step-by-step checklist which will help you write SEO Friendly Blog Posts. Do you know of other tips as well? We know there are many more SEO tips and if you know of any, just mention them in the comment section below.
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November 2020
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