Information technology has completely changed the face of the business in the recent times. It has changed the product development, marketing, selling process and communication channels that has brought a revolutionary in the world of digital world and online business. eCommerce has changed the selling/buying elements by bringing new methods of doing business and providing great shopping experience. eCommerce world is emerging at a great speed and rightfully so.
Information technology is evolving and it impacts both the small and big businesses equally. In this blog we will discuss the reasons how eCommerce has changed the business in the recent times. Read on to see how the eCommerce has helped the businesses and business owners. So let us begin. Easy to start The biggest thing is that anyone can start their online store. They can sell any kind of products globally through the medium of eCommerce. eCommerce has opened the doors of opportunity for small and big scale businesses. Starting an eCommerce website is easy and can be started in a limited budget as well. It depends on the type and size of your business. For the most basic level business, just a domain, eCommerce theme and content are enough. Thus, for the beginner level, it is easy to start and function. Vast outreach It was impossible to reach out to the large customer base with the traditional methods of marketing but with the eCommerce, it can be reached to a larger audience that too within a short span of time. With the online selling, you can sell your products not just in local market but on national and international level too. This has dramatically changed the lives of the small time business owners in seeing more profit coming their way. No middlemen In eCommerce stores, the business owner is able to sell directly to the customer. There are no middlemen involved due to which the overall price of the product is reduced as the business brings the product to the customer in a much reduced price and thus there will be more buyers for the product which increases the overall profit of the business and business owner. No opening and closing time In the eCommerce business solution, there is no opening or closing time of the store. There are no holidays either, it works 24*7 and thus you can buy the products at any time of the day from the comfort of your home. This is certainly a big advantage as there is no limitation of time and thus, there will be more sales and profit. Shoppers can come in any time and can spend as much time as they want to which is a big freedom to both customers and owners. Retaining customers eCommerce helps the business to re-target or retain the customers. eCommerce stores or websites can connect with customers on social media, emails, advertisements etc. Usually eCommerce websites update their customers about the products on social media or notify them through emails. The overall goal of the eCommerce stores behind this is to retain customers. Multiple payment methods Most of the eCommerce websites have multiple payment options such as cash/card on delivery, debit and credit cards, mobile wallets such as PayTm, PhonePe, Google Pay etc, net banking etc. All these options make it easier for the customers to choose their preferred mode of payment. The easier the payment, the more the sales and simultaneously, more profit. The size of the business doesn’t matter In an online business, whether your business is run by one or two people or by a team of 200 people, it doesn’t matter much. This helps the small-time business owner compete with the big ones and get the same visibility and conversions without any limitations. With time, the site will have a market name and identity and it will progress more and more. Easy to target customers Social media marketing, cookies, keyword research tools, search engine marketing, display and video ads offer the opportunity to target specific customers. Marketing is based on the keywords and customer interests. Due to keywords, social media networking website display advertisements and video ads and it helps in targeting eCommerce websites/owners to target the customer’s interests. Conclusion The list above consisted of the reasons how eCommerce has changed the face of the business in the recent times. We know of a lot of eCommerce store and we even buy from that store regularly. We also have our favorites, why? because we trust those particular stores. eCommerce is only growing and a lot of new stores are coming in the market. All the above points explain that eCommerce has changed the ways, methods, systems, shopping experience, marketing in the business by using the internet, social media and digital marketing etc. For any more information on this topic, feel free to ask us via call or mail and we will be there for your assistance.
0 Comments
Who doesn't know what a mobile phone is? If the present age has a synonym, it would be the mobile age. There's a very good probability that you're reading this article on your mobile phone right now. Isn't it? Mobile offers all the features that a PC has and evens many more. Your mobile is with you all the time; it goes with you wherever you go.
A lot of people visit a website from their mobile phones and what's the use of having a website if it’s not responsive and mobile friendly? A website which runs perfectly on a desktop is of no use as there are more mobile users than the PC or laptop users. Google has made it clear that mobile-first is the new strategy and is the way to go. It is the time to leave the old conventional way of designing a website for desktop behind and work towards designing mobile first websites. Why designing for desktop first is mistake? Why responsive mobile design is not enough and why mobile-first is the only way to go in 2019? There are many WHYs and you will get the answer in this blog for sure. Let us discuss seven strategies to create mobile-first websites. 1. Less is more when it comes to content Yes you read that right! Though it is true that the longer the content is, the more leads will be generated but it happens only when the content is researched properly and is in-depth. But mobile users have tiny little screens and reading a lot of content might irritate them. To be mobile first, your content needs to be clear and precise, so better keep the mobile first design in mind when writing the content for your blog. 2. Keep your site simple 'Simplicity is the ultimate sophistication' have you heard of that? The truth is, people love simplicity. This applies to web designs as well. Less is more. Keep the website elements that you really need and eliminate the rest. Remove the unnecessary content from your site to simplify your website. It also improves the performance and loading speed of your website. Here are some of the website implications tips- ·Reduce the number of pages on your site ·Use clean lines and wide borders ·Use simple and clear font ·Keep a maximum two columns on mobile ·Keep the content clear and precise. 3. Call to Action Button There is nothing more than clicking on a link from your mobile phone that doesn't load fast. Your call to action button is useless if they aren't designed with mobile in mind. Which means you are missing out on leads and sales? Make sure your CTA is designed mobile-first, too. Test links and consider using mobile-friendly calls to action such as SMS text message and live chat. 4. Test, measure and optimize To test how your website would look on mobile, test it on the recent iphones or android phones to make sure there are no bugs. Track the clicks using Mix Panel or your favorite analytics software. Keep running the mobile website until your conversion is healthy. Since mobile contains a lot lesser space than desktop, you should optimize it a lot faster. 5. Graphic design for mobile first You might have a question “is graphic design really important for mobile first?” the answer will be yes. Well designed websites are considered as more trustworthy and easy to use. So how does mobile first graphic design look like? · Vivid colours · Strong typographical elements · Real photographs ·original, handwritten illustrations and designs ·contrasting colour schemes Use graphic design tools to create memorable, trustworthy and easy to use website simple. 6. Copy, fonts, images and menu For mobile first website, make your copy really simple and shiny. Use branded fonts and make font larger and clearer enough for everyone to read. Also use less text and more images. Images play a vital force in any website. Everyone loves images and love clicking on them. A picture is worth a thousand words! So make sure that the images links are placed at the right place and it takes the users where they want to go. Use a standard menu and place it on the top left of the page. 7. Mobile internet usage has surpassed desktop usage in 2016 The number of people using internet on mobile phones have surpassed those using the internet desktops. The number of mobile users has been increasing since October 2006. According to a study the percentage people using internet in mobile phones from October 2006 to October 2016 is 51.3% and those using in desktop is 48.7%. This shows mobile internet usage has been increasing and surpassing the desktop usage. Conclusion The present age is the mobile age and there are more mobile phones users than desktop users. The desktop computer is dying. Just mobile responsiveness is not enough to keep mobile users on your site. If you want to create a website which is easy to use and which the users and Google both love, mobile first site is the strategy you must adopt. In this blog, we have discussed seven strategies to create mobile-first websites and why they are important. Keep working on creating content, images, CTAs and communications while keeping a focus on mobile users. Apart from the strategies we mentioned in this blog, do you have your own strategies/tips to share? If yes, then please share them with us in the comment section below. |
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
November 2020
Categories |