For those who don’t know, UX design is the backbone of any website. UX design is for enhancing user satisfaction by improving the usability, efficiency and accessibility of a website. The conversion rate of any website is directly proportional to the UX design of the website. Thus, a business must hire the best UX designers.
A great user experience will elevate the browsing experience of the users. The better user experience will then result into more traffic and increase in conversions. Improving your user experience will convert the visitors into leads and result in more conversions and sales. Here are some ways to improve the website's UX design for maximum conversion rates. So let us begin! 1. A clear call to action button Call to Action buttons is those buttons in a website which are used to guide users towards conversion. The common CTAs that are found on many websites are: Start a trial, sign up for updates, book a consultation etc. Using a clear and attractive Call To Action button improves the user experience of any website. The Call To Action should be placed on every page of the website. It has been observed that the websites having a clear CTA have higher conversion rates. While creating Call to Action, here are a few points that you should pay attention to- · The colour of the CTA matters. Creating colourful CTA is important as it makes the CTA look attractive and easily visible. · The word count of the CTA should not be more than five words. · The tests should be subtle yet active enough to encourage the user to take action. Hence, a clear and easily-visible CTA is great for improving the overall user experience. 2. Simple and familiar designs Simple and familiar designs are perceived as more beautiful. The designs that actually help in increasing conversions are the designs that don't distract the visitors. Don't have a messy-looking design of the website because then the CTA will not be clearly visible and if that happens, you have done your job poorly. Our eyes generally move to the top left area of the screen for navigation and always scroll down the sideways because that's how the design it made. 3. Check your website speed Do you know that one of the most significant conversion killer is high loading time? Well, yes it is true. Studies have shown that 79% of the visitors who notice high loading speed won't return to the website again. Slow loading speed of the website result in increase in bounce rate. That's a great way of losing a lot of customers in a short span of time. You need to check the website loading speed and if it takes more than 4 seconds to load, you have to really think of ways to improve the loading speed of your website. 4. Catch 404 errors 404 errors have the capability to drive the users away from your website. But 404 errors cannot be avoided completely but you can tackle the problem with the following steps- · The first step is to find out which searches the 404 errors are displayed and try to fix them as soon as possible. · Use relevant, entertaining and pleasing images on the error page to reduce the annoyance caused. · Assure the users that you will provide a comfortable and smooth browsing experience. While you cannot possibly eliminate all the error messages, fixing these errors will bring you one step closer towards designing a good UX. 5. Responsiveness is the key Responsiveness is a crucial part of user experience design. If a website doesn't run properly on all the devices, it lacks responsiveness. Responsive design ensures that your website looks perfect on all the devices. A responsive website works perfectly on different screens such as laptop, tablets, mobile phones etc. There are more phone users than PC users and therefore, mobile friendly website is a must. If people find your website is broken orn mobile or tablet, they won't browse any further. So it is important to check whether your website is responsive enough and if it's not, you need to work for it. 6. Add images and videos Images and videos are two things which play the most important roles in a website to catch the user's attention. Having attractive images and videos in a website make people engage straightaway. Images make your website look attractive. Video in a website helps to boost customer engagement. Just by adding a video, you can make people understand everything more clearly and accurately. Clear images help the customers in understanding the product properly and that will help them in making quick decisions whether to buy that product or not. 7. Include Contact Information Always include contact information in the contact page of your website. The contact page must have company's name, contact number, email address etc. If there is no contact information, how will people reach out to you? If they can't reach you with their queries regarding your products or service, why should they buy your products? So it is important to provide contact details as it ensures that no potential or existing customer leaves because they couldn't find a way tpo reach to you. The contact information helps your customers believe that your company is trustworthy. Wrap up Online business or running an eCommerce website is all about offering a good user experience. By offering good user experience you can make people visit your website again and again. I hope these UX tips helped you. No matter how good your services or products are, if it fails to catch user's attention, it is not enough. Work on the tips we provided in this blog and feel the change yourself. We hope these tips help you improving your UX, high conversion rate and better sales. If you have any suggestions or ideas, we would love to hear from you. Just mention them in the comment section below. For any further details or info, feel free to write to us or call us, we are there for your assistance.
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November 2020
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